Sugar Mountain
Festival
PROJECT TYPE
Activation build and install
LOCATION
VCA
Australia
PROJECT OUTLINE
Sugar Mountain has become one of Melbourne’s most iconic and successful music festivals. Focussed not only on music but art and creative process, UPS provided a methodology and solution in building the Sensory activation. This was a combination of food and light matched to music.
CHALLENGES
- Small budget
- Working with polystyrene as the principle material
- Tight timeline
- Creating the design and methodology for successful install
- Logistics
SUCCESSES
- Great result for the client
- Successful event
- Costs kept on budget
- Ideation of design met without compromise
